“This app was created to maximize our digital platform and complement our existing in-store experiences by bringing consumers a way to find the product they want, when they want it,” said Jason LaRose, Under Armour senior vice president of revenue, in a company statement. The UA Shop integrates data from Under Armour’s digital fitness community, allowing users to personalize their visit to the UA Shop based on athletic inspiration, workout history and previous purchases.Ĭonnect Fitness has gathered health and fitness information from more than 170 million members worldwide. Under Armour launched its first mobile app created to mix shopping with its Under Armour Connected Fitness platform, which includes several applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal.
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